Superberries

Blueberries have become consumers’ top berry, according to the Folsom, California-based U.S. Highbush Blueberry Council’s (USHBC’s) Consumer Usage & Attitude Study.

Victoria De Bruin, marketing manager for the USHBC, says the fruit has been rising in popularity for quite some time.

De Bruin says that blueberries have also transitioned from being featured as snacks or in yogurt to use in more savory dishes that are decidedly out of the norm.

“They’re in baked goods and parfaits, but they’re also in cocktails and meat glazes,” she says. “This type of experimentation is a direct result of today’s foodie culture, and the USHBC is tapping into that with the recipes we develop and the promotions we run.”

Dollar sales of blueberries across the grocery store (including fresh and dried blueberries) hit $1.3 billion in the latest 52 weeks (ending Dec. 29, 2018), according to the latest data from New York-based Nielsen on total U.S. food stores.

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